Competitor analysis (Lagonda), publicity strategy for Bentley, and vehicle performance.
| Identifier | ExFiles\Box 160\3\ scan0007 | |
| Date | 1st December 1938 guessed | |
| (10) Is it suggested that the value of the T.T. publicity was reduced because Hall's car body was utterly impracticable? (11) The vital thing to us seems to be that Lagonda's are getting established while we are producing BV, and what is wanted is some publicity now to re-capture the customers interest in the Bentley, & more important than increasing Bentley sales, stop Lagonda collaring the market. Would you rather see a 24 hour run on Hall's car or the Paulin. There are only two available. (12) Lagonda's weak point is consumption. We ought to be able to give you 18 M.P.G. on an Autobahn at an average of 60 M.P.H. | ||
From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).