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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from The Concordia Electric Wire Co. Ltd. introducing their new 'Herculacker' cellulose lacquer cables.

Identifier  ExFiles\Box 168b\2\  img183
Date  4th February 1930
  
Telegraphic Address:
'POLIANITE, LONG EATON'

Phone: LONG EATON 249.
Codes: A.B.C. 5th EDITION & WESTERN UNION.

THE CONCORDIA ELECTRIC WIRE CO. LTD.

CONTRACTORS TO
THE ADMIRALTY, WAR OFFICE
INDIA OFFICE, POST OFFICE &
CROWN AGENTS FOR COLONIES

LONDON OFFICE - 4 JEWIN STREET, E.C.1.
TELEPHONE - CITY 597X.XXXXXXXX
TELEGRAPHIC ADDRESS - POLIANITE, PHONE, LONDON

[STAMP: INCORPORATED ELECTRICAL AND ALLIED MANUFACTURERS IN THIS YEAR 1930]

NEW SAWLEY,
Nr. NOTTINGHAM.

4th February/30 19..

SEK/IC/...........L.C.1....
D.{John DeLooze - Company Secretary}

Messrs. Rolls Royce. Ltd.,
Nightingale Road,
D E R B Y.

Dear Sirs,

X. 7561. CONCORD "HERCULACKER" CABLES. X 7560.

We desire to bring to your notice an entirely new development in Cellulose Lacquer Cables - which we think you will agree - after inspection of the enclosed sample - is far superior to any of its type now on the Market.

The great feature - as you will be able to prove - is the wonderful flexibility of the lacquer, together with the highly polished finish. It does not age, hence the lacquer remains the same for practically an indefinite period. It is appealing to Motor Car Manufacturers for Car Lighting Cables, and particularly for High Tension Cables, as the lacquer is impervious to water, is proof against oil, petrol and dilute acids. Furthermore, besides its insulating properties, it is air-sealing, and prevents ionisation attacking the rubber.

We are producing this in eight colours; this fact will be particularly interesting to manufacturers of multi cylinder engines, insomuch as a different coloured lead can be used for distinguishing purposes.

We shall be happy to arrange for our representative to call upon you in connection with this matter, or alternatively, to furnish you with further particulars, samples or prices.

Thanking you in anticipation of your interest, and assuring you of our best CONCORDIA ELECTRIC WIRE COMPANY LTD. times.

Yours faithfully,
[Signature]
SALES MANAGER.

[Handwritten at top: X 7560]
[Red stamp on left: ENCLOSURE No 616 JUSTSO]
[Stamp on bottom left: ENC. SAMPLE.]
  
  


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