From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
General Motors' interest in hiring staff to evaluate the qualitative 'niceness' of a car.
| Identifier | ExFiles\Box 11\3\ 03-page328 | |
| Date | 9th September 1930 guessed | |
| Sg.{Arthur F. Sidgreaves - MD} Wor.{Arthur Wormald - General Works Manager} COPY. 879W Hotel Kimball, Spring field, Massachusetts. GENERAL MOTORS. At the General Motors I met a Mr. Hunt one of the vice presidents. He said they were considering taking in CWB, on their staff. I understand from Oy. the idea was to have someone who would try and define the "niceness" of a car, they had all sorts of people who could give them figures and tabulated results but they wanted a comparison of the car as a whole. Hs.{Lord Ernest Hives - Chair} | ||