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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from the New York Sales Salon to Derby regarding demonstrators, sales, and the American market.

Identifier  ExFiles\Box 174\2\  img186
Date  2nd June 1937
  
NEW YORK SALES SALON
10 EAST 57TH STREET
NEW YORK
"HOLLAND" BUILDING, NEW YORK
ELDORADO 5-2605

NEW YORK SERVICE DEPOT
BY AUTHORITY OF ROLLS-ROYCE, LTD. ENGLAND
BENTLEY MOTORS, LTD.
BREWSTER BUILDING, LONG ISLAND CITY
STILLWELL 4-8240

J.{Mr Johnson W.M.} S. INSKIP, Inc.
AUTHORIZED RETAILERS FOR THE UNITED STATES
ROLLS-ROYCE & BENTLEY
MOTOR CARS

Handwritten: W. A.{Mr Adams} R.{Sir Henry Royce} Please note JSI

June 2, 1937

Office of the President

Mr. W. A.{Mr Adams} Robotham
Rolls-Royce, Ltd.
Derby, England

Dear Robotham:

I was awfully glad to get your letter of May 24th, and hope that from time to time you will drop me a little personal letter. This will probably give me an opportunity, without officially criticising the car, to tell you some of the troubles we are having.

There is considerable business to be had, and I am hopeful we will get the demonstrator car right so that we can use it daily for a while and clean up the missionary work we want to do with it. I am looking forward to the day when I can buy one, equip it with the type of body we like best for demonstrating purposes, and assign the car to an individual driver who will be fully responsible for it and its condition so that we may get 100% demonstrating ability out of it.

Yesterday we sold another P-III, and have two or three lined up for next week. All in all, we feel quite encouraged, but do need to get the demonstrator in condition where we can feel it is always ready and not liable to go bad on us.

Please thank Mr. Elliott for his work on our behalf. In regard to a left-drive P-III. I am quite sure it would be a step in the right direction if we could get such a car, for I keep harping on the old subject that this is a grand market for Rolls-Royce if developed properly, and some day may be of great value to the English company should their own sales slacken and they desire to push this market.

Some day when I have proved the value of this agency to them, I am going to approach them to see if some part of their advertising cannot be done in the better American periodicals. This,
  
  


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