From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Newsletter for radio servicemen, with an article on an all-wave aerial and advertising materials.
| Identifier | ExFiles\Box 63\2\ scan0301 | |
| Date | 1st April 1937 | |
| PHILCO SERVICEMAN AND RADIO MANUFACTURERS SERVICE NEWS [Left Page - Page Four] Do Stationary objects move? We don't know, but we are certain that your business will advance beyond all expectations when you start using R.M.S. stationery and publicity aids. This is the opinion of members who use it. R.M.S. can only be of maximum value to you if you take advantage of all the facilities it offers you. From an advertising point of view it will be of great value to link up with R.M.S. By using R.M.S. letterheads, envelopes, handbills, etc.—overprinted with your own name and address—you will find an inexpensive medium with remarkable “pulling” power. Study the items listed below, and place an order right-away. Don’t forget, all orders must be accompanied by remittance and membership number must be quoted. All cheques and postal orders must be made out to the Philco Radio and Television Corporation, not to R.M.S. R.M.S. ADVERTISING MATERIAL AVAILABLE THROUGH PHILCO 1 Letterheads and envelopes overprinted with Member’s name, address and telephone number:— Letterheads ... 12/- per 1,000 Envelopes (long shape) 15/- ” ” Envelopes (standard shape) 10/6 ” ” 2 Billheads, overprinted as above ... 17/9 ” ” 3 Envelope enclosures and stickers, bearing Member’s name and address:— Envelope enclosures... 16/- ” ” Stickers ... 9/6 ” ” 4 Handbills, overprinted as above ... 15/6 ” ” 5 Card indexing Cards... 11/9 ” ” 6 Rubber stamp (Member’s name and address and R.M.S. sign) ... 9/9 each 7 Estimate Forms 50 forms in duplicate ... 2/- per pad 8 Request for service 100 forms ... 3/3 per pad 9 Visiting Cards (with R.M.S. sign) ... 5/9 per 100 10 Stereo of R.M.S. emblem (for your own printing)... ... 2/6 each 11 R.M.S. Brochure (overprinted)... ... 16/- per 500 12 R.M.S. Outdoor Sign 8/6 each [The above prices do not apply in I.F.S.] [Text from stationery examples] RADIO MANUFACTURERS SERVICE. W. G.{Mr Griffiths - Chief Accountant / Mr Gnapp} GRAHAM, 30, RAEBURN PLACE, EDINBURGH. Telephone 31471. RADIO MANUFACTURERS SERVICE, MACCLESFIELD ELECTRICAL COMPANY, 115 Barracks Road, MACCLESFIELD. RADIO MANUFACTURERS SERVICE, THE GREEN RADIO LTD., 9, THE BROADWAY, GREENFORD, MIDDLESEX. Telephone WEMBLEY 2000. RADIO Service ON ALL MAKES ... OF RADIO. Certified Radio Experts. will give your RADIO a complete TEST and adjust all controls to operate smoothly and efficiently for a nominal charge. THE WONDERFUL PROGRAMS ON THE AIR will enable you to enjoy them all in their full Tonal Beauty. USERS SERVICE PLAN developed by PHILCO to maintain all receivers at reasonable standard prices. We are approved members in this locality. RELIABLE * GUARANTEED. Stable Prices! * WE CAN PLEASE YOU Page Four [Right Page - Page One] PHILCO SERVICEMAN NEWS VOL. 4, APRIL, 1937, No. 4 RADIO MANUFACTURERS SERVICE NEWS Published by the Philco Radio and Television Corporation of Great Britain Ltd., Perivale, Greenford, Middlesex EDITORIAL April, 1937, should be a month to be remembered by all radio service engineers. In another month the Coronation will be over and you will either have done good business or be regretting lost opportunities. Everyone will want their set working at “concert pitch” and this will enable you to push service inspection and overhauls. Many users of superhets are not getting the results that they should due to the balancing condensers being out of trim. Why not make an offer to rebalance receivers and test valves for an all-in reasonable price? Not only will this secure extra service business but it will also provide information as to receivers which are getting obsolete. Such information can be very usefully employed next winter and will enable you to demonstrate the merits of all-wave reception. But while the sun shines is the time to make hay, and while people are interested in radio for the Coronation is the time to go out after new service sales. Service sales can be made an important branch of your business. They may be described as sales which are made to improve the performance of an existing installation, and aerials, valves, extension speakers, are just a few items which await exploitation by the service engineer. This month’s “Serviceman” deals with service sales material and how to get the best results from “breakdown” calls. By showing your customers how to obtain the greatest enjoyment from the use of radio, you will be helping them and yourself. THE PHILCO ALL-WAVE, ALL-PURPOSE AERIAL Realise the “story” behind it and increase your Service Sales It is always very much easier to prove to the other fellow that he needs something, if we ourselves realise why he needs it. Nearly all of your service customers need the Philco All-wave, All-purpose Aerial, but whether you are able to prove that they need it depends on whether you realise what it does. [Cartoon Text] YESTERDAY: Man 1: "SORRY, CAN'T DO ANYTHING ABOUT IT". Radio noises: "GR{George Ratcliffe}-R-R! Z-Z-Z! BANG!". Man 2: "AERIAL?" TO-DAY: Man 1: "THANK YOU! HERE'S MY RADIO MANUFACTURERS' SERVICE CARD". Woman: "I'M GLAD I'VE FOUND SOMEONE WHO KNOWS HOW TO REPAIR A RADIO". Radio: "CLEAR RECEPTION". The reason that Philco research engineers have spent so much time in developing the aerial is not just a stunt. Upon the efficiency of the aerial system depends the performance of the complete receiver. The aerial was developed to overcome inefficient, unsuitable and noisy aerial conditions. Philco prides itself on the reliability and efficiency of its radio receivers, so that any aerial developed and marketed by them MUST do its job, and enhance the radio reputation they possess. For this reason the design had to meet certain specific requirements. In the first place the aerial had to have noise reducing properties, and secondly it had to be suitable for operating a receiver on all wave-bands between 13 and 2,000 metres. To overcome electrical interference it was necessary to design the aerial so that interference was not picked up on the lead-in. The aerial proper can be situated at a distance from the source of interference, but if the signal has to be brought through the “zone of interference” by means of an ordinary lead-in wire, the noise is picked up and superimposed on the signal. So that a means had to be devised to prevent pick-up on the lead-in wire. The means Page One | ||