From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Need for an inconspicuous body design for a chassis to manage public perception before a new model launch.
Identifier | ExFiles\Box 12\3\ X704-0086 | |
Date | 13th February 1928 | |
BJ. -2- C1/C13.2.28. It must also be kept in mind that any body we fit to this chassis should be as inconspicuous as possible as regards its design and appearance so that it attracts as little attention as possible during the time it is running on the road, because the probabilities are that it will not be in production for eighteen months and we must watch very carefully the danger of the Public getting the idea that present production will shortly be superseded, as we have at any time probably 300-400 cars to deliver and sell. (Sgd) C. | ||