Rolls-Royce Archives
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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Collage of images illustrating the 'Streamlining' design trend in cars, trains, radios and domestic appliances.

Identifier  ExFiles\Box 161\1\  scan0159
Date  29th July 1938
  
1385
July 29, 1938.
The Motor
STREAM LINING SETS THE STYLE
Although stream-lining may add little to the speed of touring cars, fashion demands it. Railway trains, telephones, furniture and domestic equipment all conform to the current trend. Clean contours echo the demand of the modern world for practical simplicity.
  
  


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