Rolls-Royce Archives
         « Prev  Box Series  Next »        

From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Questioning the introduction of a new 'flower pot shape' plaque for commercial vehicles.

Identifier  ExFiles\Box 26\1\  Scan087
Date  7th November 1960
  
To: Sdt from JPB

c: IS
Gmr
Mel
Tin

Name Plaque for Commercial Vehicles

Tin has passed to me for comment the sketch of the proposed plaque design.

Apart from the lettering on the R-R emblem being non-authentic, I would question the wisdom of introducing this new 'flower pot shape' of plaque to a Rolls-Royce product. Surely the aim of any "House symbol" is to create in the public mind instant association between product and maker by the constant and repetative use of a familiar form. The R-R shield or the simple badge through long usage alone have meaning: the creation now of yet another "shape" will add only confusion to publicity.

JPB
  
  


Copyright Sustain 2025, All Rights Reserved.    whatever is rightly done, however humble, is noble
An unhandled error has occurred. Reload 🗙