From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Questioning the introduction of a new 'flower pot shape' plaque for commercial vehicles.
| Identifier | ExFiles\Box 26\1\ Scan087 | |
| Date | 7th November 1960 | |
| To: Sdt from JPB c: IS Gmr Mel Tin Name Plaque for Commercial Vehicles Tin has passed to me for comment the sketch of the proposed plaque design. Apart from the lettering on the R-R emblem being non-authentic, I would question the wisdom of introducing this new 'flower pot shape' of plaque to a Rolls-Royce product. Surely the aim of any "House symbol" is to create in the public mind instant association between product and maker by the constant and repetative use of a familiar form. The R-R shield or the simple badge through long usage alone have meaning: the creation now of yet another "shape" will add only confusion to publicity. JPB | ||