From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Article from 'Automotive Industries' magazine about the opening of the 1930 New York Automobile Show.
Identifier | ExFiles\Box 19\3\ Scan151 | |
Date | 4th January 1930 | |
AUTOMOTIVE INDUSTRIES VOLUME 62 Philadelphia, Saturday, January 4, 1930 NUMBER 1 New York Show Opens Sales Season To-Day Cadillac V-16 and several new eights expected to be centers of attention. Calendar for the week is crowded with automotive meetings. By EARL O.{Mr Oldham} EWAN BEARISH forces which have assailed business and industry in the United States within the last two months will be the object of a major offensive throughout 1930 by the automobile industry beginning today with the opening of the New York Automobile Show in the Grand Central Palace, New York City. This event will mark the inauguration of the thirtieth year of the National Automobile Shows, the first of which is the New York exposition, which will be followed by the Chicago exhibition in the Coliseum of that city from January 25 to February 1. These shows will be followed by local exhibitions in every important center of the country, the last of which will not close until late in the spring. Backed by the all-time sales and production records of 1929, the industry is entering 1930 confident that the new year will be one of the greatest in its history. It will go over the top this afternoon armed with new weapons with which to fight sales resistance in the way of cars that have been improved mechanically, as well as from the standpoint of design, appearance and workmanship. Doubtless one of the outstanding cynosures of the show will be the Cadillac V-16, the first sixteen-cylinder stock car to be produced in America. A description of this car is published in this issue. Interest is expected to center also around the newcomers in the eight-cylinder field, including the Hudson Great Eight, the Dodge Eight, the new Pierce-Arrow eights, the DeSoto Eight and the Oakland Eight. Descriptions of these cars will be found in the following pages as well as the new Gardner front-wheel drive car, the Willys Six, which succeeds the Whippet Six, the new Durant chassis models, and several makes on which changes and improvements have been made. In the last named group are the Cadillac Eight and LaSalle, the Pontiac, the Hupmobile Eight, the Erskine, the Chrysler 66 and 70, the Oldsmobile, the Marmon and the Chevrolet. The New York Show, which will close next Saturday night, and the Chicago show, will be held under the auspices of the National Automobile Chamber of Commerce, Inc., with the cooperation of the Motor and Equipment Association. Those shows are under the direction of the N. A.{Mr Adams} C. C. show committee, consisting of Charles D.{John DeLooze - Company Secretary} Hastings, of the Hupp Motor Car Corporation, chairman; Alfred H.{Arthur M. Hanbury - Head Complaints} Swayne, of the General Motors Corporation, and S. A.{Mr Adams} Miles, show manager. The New York Show week will be crowded with automotive dealer meetings and dinners. Association activities will include a meeting of the National Automobile Dealers' Association and a meeting and convention of the Automotive Electric Association, as well as the annual show dinners of the National Automobile Chamber of Commerce, the Society of Automotive Engineers, the Overseas Automobile Club, and the Motor and Equipment Association. Price increases announced previously and in this issue indicate that passenger car makers have planned carefully to make the necessary profit this year on a reduced volume of sales and output, which should assure the industry, and particularly its dealer organization, of unquestionable stability. | ||