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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from 'The Motor' magazine listing new car models featured in recent issues.

Identifier  ExFiles\Box 142\1\  scan0229
Date  4th October 1938
  
1204

The Motor

PROPRIETORS:
TEMPLE PRESS LIMITED.
MANAGING DIRECTOR: ROLAND E.{Mr Elliott - Chief Engineer} DANGERFIELD.
DIRECTOR AND GENERAL MANAGER: ROBERT ASHWORTH.

LONDON:
5-17 ROSEBERY AVENUE E.C.1
TELEPHONE TERMINUS 3636 (PRIVATE BRANCH EXCHANGE)
TELEGRAMS PRESSIMUS SMITH LONDON
CABLES PRESSIMUS LONDON
BIRMINGHAM:
61-65 NEW STREET
TELEPHONE MIDLAND 4117 (3 LINES)
TELEGRAMS PRESSWORK BIRMINGHAM
COVENTRY:
50 HERTFORD STREET
TELEPHONE COVENTRY 60095 (2 LINES)
TELEGRAMS PRESSWORK COVENTRY
MANCHESTER:
274 DEANSGATE
TELEPHONE BLACKFRIARS 5038 (2 LINES)
TELEGRAMS PRESSWORK MANCHESTER

HEAD OFFICE:
5 TO 17, ROSEBERY AVENUE,
LONDON, E.C.1.

M.51.MG

4th October, 1938.

W. A.{Mr Adams} Rowbotham Esq.,
Rolls-Royce Ltd.,
Derby.

Dear Mr. Rowbotham,

The issues of THE MOTOR during the last month have virtually completed the announcements of new cars, although there are one or two interesting models reserved for October. However, the following have been fully described in our pages.

September 6. Hillman Minx; Hillman Fourteen; Jensen Straight-Eight.

September 13. Alvis Speed Twenty-five; Fiat; Morgan; Vauxhall; Humber.

September 20. 2½-litre Daimler; Lanchester; 3-litre Sunbeam Talbot; Armstrong Siddeley; B.S.A; Six-cylinder Citroen.

September 27. Wolseley; A.C.; Delage; Renault; Frazer-Nash-B.M.W.

The new style of photogravure has been used to cover:- Hillman Minx; 2½-litre Daimler; Wolseley Fourteen; Alvis Speed Twenty-five.

Other cars illustrated in photogravure have been:- Jensen Straight-Eight; 3-litre Sunbeam Talbot; 16 h.p. Armstrong Siddeley; Lagonda Rapide; Humber Snipe.
  
  


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