From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Table of new passenger car registrations comparing data for various manufacturers between 1936 and 1937.
| Identifier | ExFiles\Box 128\1\ scan0290 | |
| Date | 11th September 1937 guessed | |
| NEW PASSENGER CAR REGISTRATIONS. | | Sept. 1937 | Aug. 1937 | Sept. 1936 | NINE MONTHS 1937 | NINE MONTHS 1936 | Per cent Change 9 months 1937 over 1936 | Per Cent of total 9 months 1937 | Per Cent of total 9 months 1936 | ELEVEN MONTHS. 1937 Models | ELEVEN MONTHS. 1936 Models | Per Cent Change |---|---|---|---|---|---|---|---|---|---|---|--- | Ford | 48,330 | 53,327 | 53,247 | 677,249 | 606,934 | +11.5 | 23.52 | 22.81 | 768,310 | 718,111 | + 7.0 | Chevrolet | 55,232 | 69,711 | 54,369 | 610,743 | 752,021 | -18.8 | 21.21 | 28.26 | 754,396 | 873,242 | - 13.6 | Plymouth | 29,817 | 42,848 | 28,576 | 384,799 | 376,953 | + 2.0 | 13.36 | 14.17 | 474,202 | 439,805 | + 7.8 | Dodge | 16,261 | 23,618 | 14,725 | 210,968 | 190,003 | +11.0 | 7.33 | 7.14 | 253,206 | 222,879 | + 13.5 | Pontiac | 14,289 | 20,538 | 9,027 | 174,151 | 131,552 | +32.4 | 6.05 | 4.94 | 206,251 | 153,972 | + 34.0 | Oldsmobile | 11,001 | 17,172 | 8,514 | 155,761 | 148,963 | + 4.3 | 5.41 | 5.60 | 180,079 | 176,531 | + 2.0 | Buick | 11,246 | 18,050 | 5,329 | 154,236 | 113,620 | +36.0 | 5.36 | 4.27 | 191,921 | 138,523 | + 38.4 | Packard | 4,614 | 7,534 | 5,979 | 78,623 | 45,399 | +73.3 | 2.73 | 1.71 | 93,120 | 54,052 | + 72.0 | Chrysler | 6,753 | 8,277 | 3,131 | 71,749 | 43,545 | +65.0 | 2.49 | 1.64 | 84,070 | 48,225 | + 74.1 | Terraplane | 4,489 | 6,975 | 4,156 | 63,598 | 60,967 | + 4.4 | 2.21 | 2.29 | 77,176 | 70,966 | + 8.6 | De Soto | 5,370 | 7,321 | 2,654 | 59,904 | 33,258 | +80.4 | 2.08 | 1.25 | 69,069 | 37,017 | + 86.3 | Nash | 3,818 | 5,989 | 1,998 | 58,227 | 31,891 | +82.8 | 2.02 | 1.20 | 66,629 | 37,165 | + 79.2 | Studebaker | 4,284 | 5,293 | 4,675 | 57,089 | 48,022 | +18.9 | 1.98 | 1.80 | 69,392 | 53,988 | + 28.5 | Wyllis | 3,476 | 5,147 | 999 | 43,439 | 9,762 | +344.0 | 1.51 | .37 | 49,121 | 11,973 | +276.0 | La{L. A. Archer} Salle | 1,805 | 2,705 | 866 | 23,207 | 8,977 | +159.0 | .80 | .34 | 27,679 | 11,169 | +149.5 | Lincoln | 1,734 | 2,173 | 1,102 | 20,334 | 9,956 | +104.0 | .71 | .37 | 24,098 | 10,928 | +120.5 | Hudson | 790 | 1,207 | 980 | 12,291 | 16,396 | - 25.0 | .43 | .62 | 15,657 | 20,564 | - 23.8 | Graham | 1,228 | 1,286 | 1,076 | 11,594 | 12,723 | - 9.0 | .40 | .48 | 14,132 | 14,555 | - 2.7 | Cadillac | 634 | 987 | 782 | 9,310 | 8,761 | + 6.2 | .32 | .33 | 11,664 | 10,946 | + 6.3 | Cord | 79 | 130 | 88 | 1,043 | 943 | + 10.8 | .04 | .04 | 1,181 | 943 | + 25.4 | Pierce-Arrow | - | 1 | 67 | 150 | 621 | - 75.8 | - | .02 | 250 | 777 | - 67.8 | Auburn | 3 | 5 | 91 | 144 | 1,626 | - 91.3 | - | .06 | 279 | 2,134 | - 87.1 | Hupmobile | 40 | 23 | - | 63 | - | - | - | - | 63 | - | - | Miscellaneous | 149 | 97 | 620 | 1,071 | 7,782 | - 86.3 | .04 | .29 | 2,676 | 9,732 | - 72.5 | Total | 225,442 | 300,414 | 203,051 | 2,879,749 | 2,660,675 | + 8.2 | 100.00 | 100.00 | 3,430,621 | 3,118,197 | + 10.1 | ||