From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from 'The Motor' magazine to Mr. Rowbotham discussing new photogravure features and technical reports published in August.
| Identifier | ExFiles\Box 142\1\ scan0204 | |
| Date | 2nd September 1938 | |
| The Motor PROPRIETORS: TEMPLE PRESS LIMITED. MANAGING DIRECTOR: ROLAND E.{Mr Elliott - Chief Engineer} DANGERFIELD. DIRECTOR AND GENERAL MANAGER: ROBERT ASHWORTH. LONDON: 5-17 ROSEBERY AVENUE E.C.1 TELEPHONE TERMINUS 3636 (PRIVATE BRANCH EXCHANGE) TELEGRAMS PRESSIMUS SMITH LONDON CABLES PRESSIMUS LONDON BIRMINGHAM: 61-65 NEW STREET TELEPHONE MIDLAND 4117 (3 LINES) TELEGRAMS PRESSWORK BIRMINGHAM COVENTRY: 50 HERTFORD STREET TELEPHONE COVENTRY 60095 (2 LINES) TELEGRAMS PRESSWORK COVENTRY MANCHESTER: 274 DEANSGATE TELEPHONE BLACKFRIARS 5038 (2 LINES) TELEGRAMS PRESSWORK MANCHESTER HEAD OFFICE: 5 TO 17, ROSEBERY AVENUE, LONDON, E.C.1. 2nd September, 1938. 1204 W. A.{Mr Adams} Rowbotham, Esq., Rolls-Royce, Ltd., DERBY. Dear Mr. Rowbotham, I think we can claim to have introduced an outstanding new feature in "The Motor" during August in our new photogravure presentation of new cars. We have been able to illustrate the Sunbeam Talbot Ten, M.G. 2.6-litre, Morris Ten and Vauxhall Twelve in this style. Its purport is to present to the public the general aspect of the car and its more outstanding features in a clear and easily digested form. We are also adopting a new style of illustration in the technical report with the same end in view. Needless to say, if you have any suggestions for improving these features I should most gladly receive them. A large number of interesting new cars has been described during the month in which chassisless construction, oil cooling, torsion bar stabilisers have been prominent. The dates and cars described in detail are as follows:- The Austin Programme August 2 The New Sunbeam Talbot Ten August 16 The Front-drive Citroens " " The M.G. Programme August 23 The Rover Programme " " The Jowett Programme " " | ||