From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
The commercial and design strategy for the instrument board, comparing it to competitors like Citroen and Chrysler.
| Identifier | ExFiles\Box 15\7\ Scan069 | |
| Date | 11th April 1928 | |
| DA.{Bernard Day - Chassis Design} HS.{Lord Ernest Hives - Chair} BY.{R.W. Bailey - Chief Engineer} from R.{Sir Henry Royce} c. to BJ. E.{Mr Elliott - Chief Engineer} C. SG.{Arthur F. Sidgreaves - MD} 47530 R6/M11.4.28. INSTRUMENT BOARD. X. 7530 X. 5530 I am at present not in agreement with our doing XXXX anything in these except improving and simplifying our grouped instruments. My impression is that something of this kind is certain to come because it has such a better appearance, and is more practical to light. Now our great trouble is that the grouped scheme results in the Co. losing money, though one thinks the customer gains more than the Co. loses if a standard system is adopted. It is therefore only a commercial proposition to get the adjustment. It is astounding that we, charging the very top prices, cannot give as good a scheme as Citroen and Chrysler, and I am looking upon it as my duty to make our scheme so attractive in appearance and price that our Sales cannot do otherwise than adopt it. It should be realised that it is the first principle of sound trading to give good value for money, and if you are posing as making the best, see that your buyers get it, and do your very utmost that the customers, for your good, are not overcharged by the retailers. We must knock over any conditions that get in our way. When you are sure the scheme is as good as it can be made - I mean all round, appearance, practical, and minimum Contd :- | ||