From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Analysis of customer feedback on the Cadillac 60's four-light body design and its market appeal.
| Identifier | ExFiles\Box 125\3\ scan0169 | |
| Date | 16th September 1938 | |
| 1052 Sg.{Arthur F. Sidgreaves - MD} from Rm.{William Robotham - Chief Engineer} Hs.{Lord Ernest Hives - Chair} c. By.{R.W. Bailey - Chief Engineer} Rm{William Robotham - Chief Engineer}3/R.16.9.38. CADILLAC 60. With the object of getting as much information as possible on a somewhat vexed question, we wrote to Seaholm and asked him whether he did not get some Sales' resistance due to supplying the Cadillac 60 with a four light body only. An extract from his letter in reply is as follows:- "To my knowledge there have been no criticisms "whatever due to having four lights on our "Sixty Special. "Strange as it may seem, a large percentage of "purchasers are people of middle age or over - "although when we brought it out we anticipated "that it would appeal more to the younger and "smarter" element. It seems that if a 'thorough-"bred atmosphere' can be brought about thru the "styling of a car, it is bound to appeal whether "it has four lights or six, provided - of course - "it has other attributes such as ample width, "height, leg room, seat comfort, etc." We certainly agree with his general conclusions that the smart appearance of the car is the primary consideration, and whether it has four or six lights takes second place to this vital factor. Rm.{William Robotham - Chief Engineer} | ||