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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from S. Smith & Sons discussing the difference between a bespoke hand-made instrument and a cheaper mass-produced 'Watford' fitting.

Identifier  ExFiles\Box 62\2\  scan0196
Date  27th April 1933
  
105
86135
CONTRACTORS TO ADMIRALTY, WAR OFFICE & AIR MINISTRY

ENGINEERING ALLIED EMPLOYERS NATIONAL FEDERATION 1896
TELEPHONE: GLADSTONE 3333 (10 LINES)
TELEGRAMS: SPEEDOFAC. PHONE. LONDON.

S.SMITH & SONS (Motor Accessories) Ltd

CRICKLEWOOD WORKS
LONDON. N.W.2

BY APPOINTMENT TO HIS MAJESTY THE KING

CABLES: SPEEDOFAC, LONDON.
CODES: MARCONI, COMMERCIAL, BENTLEY'S.

BRANCHES AT
PARIS
MILAN
SYDNEY
WELLINGTON

AGENCIES AND SERVICE STATIONS THROUGHOUT THE BRITISH EMPIRE AND IN ALL THE PRINCIPAL COUNTRIES

SHOWROOMS & DEPOTS
179-185 GT PORTLAND ST LONDON W.1.
26-33, COX ST LIVERY ST BIRMINGHAM
14A JACKSONS ROW DEANSGATE MANCHESTER
19, WEST REGENT ST GLASGOW
DUBLIN & BELFAST

Please quote our reference:
S.l.

SALES DIRECTOR'S OFFICE.

27th April, 1933.

H.E.West, Esq.,
Messrs. Rolls-Royce, Ltd.,
DERBY.

Dear Mr. West,

Mr. Manwaring has reported his conversation with you concerning 5" instruments from which I gather that you have a "Watford" fitting on test. If you are interested in a cheaper design of Speedometer on "Watford" lines we shall be only too delighted to submit an instrument for test.

We can, of course, show an appreciable saving on this type of instrument but there is a marked difference in the calibre of the two instruments. The A.T. instrument is a very special product, almost entirely hand-made to your special requirements, and the other is essentially a mass-produced instrument, manufactured down to a price.

Perhaps you will very kindly let me know your wishes in due course.

Yours very truly,
[Signature]
SALES DIRECTOR.
  
  


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