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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Sales letter from Universal Engineering Co. promoting Igna Sparking Plugs.

Identifier  ExFiles\Box 33\3\  Scan127
Date  25th April 1921 guessed
  
X18129.
ALL LETTERS TO BE ADDRESSED TO THE UNIVERSAL ENGINEERING CO.

Telephone: CENTRAL 2108 BIRMINGHAM
Telegrams: MINDFUL, BIRMINGHAM

IGNA Sparking Plugs
PAT 138008/18
BRITISH MADE
ALWAYS FIRING

THE UNIVERSAL ENGINEERING CO
71, TEMPLE ROW
BIRMINGHAM

Representing
THE IGNA ENGINEERING CO. Ltd.,
DUDLEY.

YOUR REF: ....................
OUR REF: ....................
E.F.C.

Dear Sirs,

We are pleased to inform you that we are now representing The Igna Engineering Co. Ltd., for the sale of their well-known Sparking Plugs, which are now in great demand all over the country, and in our opinion are giving many other plugs a race for their existence.

We do not know whether you have tried these, but should like you to do so on our recommendation. They are first class Plugs, well designed, and suitable for any type of engine.

We enclose herewith illustrated booklet showing the Principal Plugs in demand. In addition to those shown in the booklet, we are making an R.1, or R5, Porcelain Plug in Single or Three Points, ( similar to P.1 ) but not detachable, although it can be cleaned. The retail price of this plug is 3/3d. each.

All the above prices are subject to a 40% discount to you and 2 1/2% monthly or 3 1/2% for cash.

Will you kindly send us a trial order along. We should like you to test for yourselves, as we know they would get into your favour immediately, and that we should get your future orders. They are being used at the present moment by many leading Makers of cars throughout the Country, and the demand for them is increasing daily.

Hoping to hear favourably from you,

Yours faithfully,
for THE UNIVERSAL ENGINEERING CO.,
  
  


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