From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Sales letter from The A.J. Alsdorf Corporation regarding their TUNGSTEN Spark Plugs.
| Identifier | ExFiles\Box 33\3\ Scan020 | |
| Date | 27th October 1919 | |
| X.1812 G.{Mr Griffiths - Chief Accountant / Mr Gnapp} THE A.{Mr Adams} J.{Mr Johnson W.M.} ALSDORF CORPORATION EXPORTERS - MERCHANTS - IMPORTERS PURCHASERS, FINANCIERS AND FORWARDERS OF AMERICAN GOODS TO BUYERS IN ALL PARTS OF THE WORLD [Logo] The A.J. Alsdorf Corporation, Factory Distributors, Chicago, U.S.A. PHONE RANDOLPH 5746 58-64 W. RANDOLPH STREET CHICAGO, U.S.A. CABLE ADDRESS ALSDORF - CHICAGO CODES USED A B C 5TH EDITION WESTERN UNION LIEBERS REPRESENTATIVES AND CORRESPONDENTS IN THE PRINCIPAL COUNTRIES OF THE WORLD BANKERS | FORT DEARBORN NATIONAL BANK, CHICAGO | CONTINENTAL AND COMMERCIAL NATIONAL BANK, CHICAGO Oct. 27, 1919 PLEASE REFER TO TUNGSTEN #3. [STAMP: RECEIVED 24 NOV 1919] [Handwritten Initials: RRW HS.{Lord Ernest Hives - Chair}] Messrs. Rolls-Royce Co., Ltd., Derby, England. Gentlemen: As importers of automobiles and motor car accessories, the enclosed circular on TUNGSTEN Spark Plugs should be of great interest to you, as the sale of a good reliable Plug offers almost an unlimited opportunity to you. The Spark Plug to-day is an absolute necessity. The demand is already created. It is almost unlimited. It simply remains for you to grasp the opportunity and prepare to supply the demand. But you must handle a Spark Plug of the right sort, properly designed, carefully constructed, backed by an Organization with abundant capital and resources. You must handle a Spark Plug that does the things the purchaser wants a Spark Plug to do. The TUNGSTEN Spark Plug embodies all the advantages required in a good Spark Plug. Service - dependable long service is built right in the TUNGSTEN. It is a quality product, with a smooth, clean looking finish about it that customers like. It has sturdy strength and durability. The materials used are extra quality, each porcelain hand molded to offer the greatest resistance to shock, vibration and heat that has given TUNGSTEN such a prestige. The durability of the TUNGSTEN Spark Plug helps to make it more economical to use, since it means fewer Plugs to buy. In addition the TUNGSTEN Spark Plug is reasonable in price. From the selection of the materials to the packing of the finished product, the utmost care is taken to make TUNGSTEN perfect in every detail. Not content with supplying a quality Spark Plug of great durability, we wrap each TUNGSTEN Spark Plug in oil paper and pack it in an attractively colored individual tin box, making it practically moisture-proof. Hence a TUNGSTEN Spark Plug never rusts, deteriorates or becomes shopworn, no matter how many thousands of miles it has to travel before it is delivered to the ultimate user. PRICES. The retail price of the standard or regular size TUNGSTEN Spark Plugs, including Ford special and metric sizes is $1.00 per plug, and that of the Heavy Duty Spark Plug (used for powerful motors) is $1.40 each. | ||