From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Breakdown of new car registrations by price range for the year ending September 1938, with a focus on high-end competitors.
| Identifier | ExFiles\Box 148\2\ scan0315 | |
| Date | 15th February 1939 | |
| To Hs.{Lord Ernest Hives - Chair} from Sg.{Arthur F. Sidgreaves - MD} c. BY.{R.W. Bailey - Chief Engineer} Rm.{William Robotham - Chief Engineer} C. Policy FILE Sg.{Arthur F. Sidgreaves - MD}7/E.15.2.39. re: Sales. The following information has been obtained in regard to sales for the year ending September, 1938 :- Price Range % of Total New Registrations. No. of New Registrations. Up to £155 37.76 102,787 £155-£205 18.96 51,615 £205-£255 17.33 47,181 £255-£305 10.64 28,954 £305-£355 5.18 14,088 Over £355 10.13 27,567 100.00 272,192 Cars between £500 and £900 ... 8,250 = 3.02% of the total registrations. Cars over £900 .............1,562 = .57% " " Total registrations for the period ... 272,192. Note: In the cars over £900 class we are told that out of the total of 1562, 1278 were British and 284 foreign. Foreign cars which might come into this category are:- Alfa Romeo The biggest Buick Cadillac The biggest Chrysler Special Sports Darracq Big Delage Big Delahaye Big Lancia Mercedes-Benz Big Packard Sg.{Arthur F. Sidgreaves - MD} | ||