From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from G. Beaton & Son Ltd. regarding their association with E. K. Cole Ltd. for the distribution of 'EKCO' Car Radios.
| Identifier | ExFiles\Box 63\3\ scan0234 | |
| Date | 4th January 1935 | |
| CHAIRMAN: STUART C. GOODWIN. MANAGING DIRECTOR: GEO. H.{Arthur M. Hanbury - Head Complaints} BEATON, O.B.E. DIRECTORS: GERALD STURT. THOS. W. WENHAM. /6153. CUSTOMERS' CARS DRIVEN, RECEIVED OR KEPT ON THE PREMISES AT OWNERS' RISK ONLY. TELEPHONE: WILLESDEN 3540 (5 LINES). TELEGRAMS: BEATONEEN, HARLES, LONDON. LONDON: BEATONSON WORKS, VICTORIA RD., N.W.10. COVENTRY: 12, QUEENS ROAD. G.{Mr Griffiths - Chief Accountant / Mr Gnapp} BEATON & SON, LIMITED. (FOUNDED 1881) MANUFACTURING ENGINEERS, TRADE FACTORS. Beatonson Motor Body Fittings CONTRACTORS TO: H.M. WAR OFFICE, THE MINISTRY OF LABOUR, PRINCIPAL RAILWAY COMPANIES AND PUBLIC CORPORATIONS. TRAMWAY, BUS & RAILWAY COACH EQUIPMENT IMPORTANT TO QUOTE: OUR REF: GHB/G YOUR REF: HEAD OFFICE: BEATONSON HOUSE, VICTORIA ROAD, WILLESDEN, N.W.10. TO WHICH PLEASE ADDRESS YOUR REPLY. WST 4th January, 1935 Messrs. Rolls Royce Ltd., DERBY. Dear Sirs, We take this opportunity to inform you that in view of the widespread interest being shown by the Motor Trade generally for Car Radio, we have associated ourselves with Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd., the Manufacturers of the well-known "EKCO" Radio, and we are pleased to announce that we have been appointed by Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd. as their Representatives for the distribution of Car Radio to the constructional side of the Motor Industry. The high standard of quality and efficiency of Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd.'s products need no further mention, and our association with Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd. takes place after a most thorough investigation into the essential requirements of radio as applied to Motor vehicles. We join with Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd. in their emphatic opinion that Car Radio, to be fully appreciated, should conform to the high standard of tone and volume obtained from the best industrial sets and in all circumstances; but to attain this efficiency, unquestioned in every case, adequate precautions should be taken that each Car Radio set be fitted and tested to an approved standard adopted by Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole. It is upon this principle that the terms of sale in connection with Car Radio are based. Messrs. E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} Cole Ltd. have made arrangements whereby a member of your staff may receive instruction in the installation of their Car Radio, this instruction being given free of all charge, it being estimated that a period of approximately one week at the Ekco Works, Southend, would be required. The retail price of "EKCO" Car Radio is 20 guineas, this price being subject to a special discount of 40%. | ||