From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from E.K. Cole Ltd (EKCO) regarding a price reduction and promotion of their car radios.
| Identifier | ExFiles\Box 63\2\ scan0108 | |
| Date | 12th September 1935 | |
| Handwritten: 16153. W. S. VERRELLS Chairman & Managing Director E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} COLE Sub-Managing Director E.{Mr Elliott - Chief Engineer} R.{Sir Henry Royce} PRING R.{Sir Henry Royce} E.{Mr Elliott - Chief Engineer} CORNWALL Directors EKCO ALL-ELECTRIC and BATTERY RADIO E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} COLE LTD EKCO WORKS SOUTHEND-ON-SEA TELEGRAMS EKCO SOUTHEND-ON-SEA TELEPHONE SOUTHEND 49491 8 Lines RIC/LM Rolls Royce Co., Derby. For the attention of Mr. West. Dear Sirs, EKCO CAR RADIO We have pleasure in informing you that as a result of the increased demand for Ekco Car Radio Equipment, we were able, as and from August 17th, to reduce the price of the model CR{Mr Cra???ster / Mr Chichester}75 for 12 or 6 volts to 15 guineas, the discount to you as a manufacturer being maintained at 40% for small quantities. We shall be pleased to make special quotations for larger quantities. In view of the proximity of the Motor Show we should like to take this opportunity of reminding you of the desirability of having at least one car on your stand fitted with Ekco Car Radio, in order to take advantage of the increased public interest which is bound to be shown this year as a result of the number of cars now on the road fitted with our equipment. Either our Car Radio Engineer, Mr. R.I. Cowley, or Mr. George Beaton, who represents us in the motor manufacturing trade, will shortly be calling on you and hopes to have the pleasure of discussing the installation problems involved in your models for 1936. In the meantime we would like to draw your attention to the importance of considering the question of aerials for your cars, as if provision is made for an aerial in the original design, both yourselves and your customers will be saved a IMPORTANT NOTICE "LIMITED LICENCE" "EKCO products are patented and are supplied upon condition that the recipient accepts a licence under the patents and agrees to sell only at the prices fixed by the Makers. Violation of this by anyone renders him liable for damages." | ||