From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from EKCO to Bentley Motors regarding the distribution and installation of car radios.
| Identifier | ExFiles\Box 63\3\ scan0211 | |
| Date | 8th December 1934 | |
| W. S. VERRELLS Chairman & Managing Director E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} COLE Works & Technical Director E.{Mr Elliott - Chief Engineer} R.{Sir Henry Royce} PRING R.{Sir Henry Royce} E.{Mr Elliott - Chief Engineer} CORNWALL Directors EKCO ALL-ELECTRIC and BATTERY RADIO E.{Mr Elliott - Chief Engineer} K.{Mr Kilner} COLE LTD EKCO WORKS SOUTHEND-ON-SEA TELEGRAMS EKCO SOUTHEND-ON-SEA TELEPHONE MARINE 6635/9 MARINE 6630/2 (6 Lines) Handwritten Note: x6153. MIL/LM Received Stamp: BENTLEY 8th December 1934. Bentley Motors (1931) Ltd., 16 Conduit Street, London, W.1. Dear Sirs, EKCO CAR RADIO We have pleasure in informing you that we have appointed Messrs. G.{Mr Griffiths - Chief Accountant / Mr Gnapp} Beaton & Son Ltd., the well known manufacturers of Motor Car accessories, of Victoria Road, Willesden, N.W.10, as distributors of EKCO Car Radio to Coachbuilders and Motor Car manufacturers. As the largest British independent firm of Radio manufacturers, we are in an unparalleled position to give expert advice on all aspects of radio practice. EKCO Car Radio Receivers have been developed after a very considerable period of research and have now been placed on the market with the assurance that they are not only leaders in their class, but will fully uphold the reputation for reliability which has been built up by EKCO domestic receivers. In our desire to keep in close contact with our customers in the Motor and Coachbuilding trades, we have, as mentioned above, appointed as our representatives, Messrs. G.{Mr Griffiths - Chief Accountant / Mr Gnapp} Beaton & Sons who are, of course, already well known to you. AERIAL ADVICE SERVICE The installation of an aerial in the coachwork of a motor car is a very simple operation but one which should be carried out according to correct procedure. Various styles of coachwork demand particular types of aerial and the installation should be carried out in such a way that the maximum efficiency is obtained. For this purpose we have instituted an 'aerial advisory service' which is offered to you free of charge. Any particular problem which you may have connected with installation of Car Radio, is one on which we can be of very great service to you and we shall welcome the opportunity of giving you the benefit of our considerable research in this direction. IMPORTANT NOTICE "LIMITED LICENCE" "EKCO products are patented and are supplied upon condition that the recipient accepts a licence under the patents and agrees to sell only at the prices fixed by the Makers. Violation of this by anyone renders him liable for damages." | ||