From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Entering the small-car market and comparing competitor models like Buick and Humber.
| Identifier | ExFiles\Box 126\2\ scan0005 | |
| Date | 3rd March 1921 | |
| Contd. -2- Hs{Lord Ernest Hives - Chair}4/LG3.3.21. can be obtained. If we are going into the small-car business, we ought to know what other makers of cars are capable of doing. I have ridden in some wonderfully good small cars, The Hillman is one and the D.F.P. another. If we are going to compare cars we should not neglect the American cars. The price of the 1921 model 6-cylinder Buick Car in England fitted with open-touring body and all accessories is £745. The 15-HP Humber car fitted with open-touring body costs £950. Taking into account the prices of the two cars I should certainly prefer the 6-cylinder Buick car to the 15-HP Humber. The Sales Department have a Buick Car at Conduit Street for sale. We should like to hear what they think of it. We are taking full particulars of the performance of the 15-HP Humber; these will be sent later. MADE AT CROXLEY Hs.{Lord Ernest Hives - Chair} | ||