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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Accuracy of performance figures for Bentley publicity and press runs.

Identifier  ExFiles\Box 144\4\  scan0199
Date  22th December 1940
  
Sg.{Arthur F. Sidgreaves - MD} from Rm.{William Robotham - Chief Engineer}
Ag file

Rm.{William Robotham - Chief Engineer}1/ML.22.12.40.

BENTLEY PUBLICITY.

Cx{Major Len W. Cox - Advertising Manager}'s Memo. reference Cx.{Major Len W. Cox - Advertising Manager}3/KW. 17.12.40. confirms my opinion that Press runs that are of a semi-technical nature, should be handled by the Engineering and not the Sales Department.

We have never seen the B.V. Trials Car, but suggest that Cx.{Major Len W. Cox - Advertising Manager} cannot produce a calibration of its speedometer on the road.

As a point of interest, we should like to know if this was checked on the car before and after the Press runs.

Remarks such as :

" The speedometer just struggled up to 90, which, we suggest, is about a true 86 m.p.h. - "

insult the intelligence of the people to whom they are addressed.

It will be observed that in the whole of this Memo. there is not a single figure relating to the maximum speed of the B.V. that has been obtained with a stop-watch.

In conclusion, the maximum speed of a car is one of its few attributes which can be measured and as such, is not a matter of opinion.

There is therefore no justification for allowing a statement to appear in the Press (particularly about a new model) that is demonstrably incorrect.

A great deal of industry and care has been put into the evolution of B.V.; surely a Press demonstration merits the same care being taken, to ensure that the public get a true picture of the merits of the car.

We are prepared to demonstrate the maximum road speed of the B.V. to Pomeroy ourselves.

Rm.{William Robotham - Chief Engineer}
  
  


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