From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement for Watson Stabilator Rubber Flow shock absorbers, featuring the inventor John Warren Watson.
| Identifier | ExFiles\Box 28\1\ Scan139 | |
| Date | 5th October 1929 | |
| The Inventor and Builder of the World's Best Shock Absorber John Warren Watson is one of those rare individuals able to apply creative imagination to successful invention, organization, manufacturing and merchandising. He organized and financed this company and has managed and controlled it from its beginning to its present leadership in its field. Mr. Watson was the first engineer to lay down the principles affecting riding comfort in automobiles, first to develop proportional control of recoil, now universally recognized as correct: first to advocate lower tire pressures and influence balloon tire development: first to advocate softer springs to harmonize with these softer tires. Engineers of the largest motor car manufacturers of the United States have called him in personally to re-design their spring suspension. Nothing but the best satisfies Mr. Watson and he desires that every customer shall get the best we can possibly produce. This advertisement will not be seen by him until published, because he steadfastly refuses to advertise himself. His associates, however, feel that the public should know the man who is largely responsible for the great recent advancements in motor car riding qualities. John Warren Watson Company, Philadelphia, U. S. A.{Mr Adams} 18 to 1 WATSON STABILATOR RUBBER FLOW SOFT • SMOOTH • SILENT always Ten Eyck & Tatham, 160 Castlereagh St.{Capt. P. R. Strong}, Sydney, Australia, Sales Representatives. Watson Stabilator Distributing Co., 247 Elizabeth St.{Capt. P. R. Strong}, Sydney, Australia. The Automobile Elec. Suply Co., Ltd., Corner Eloff St.{Capt. P. R. Strong} and Albert St.{Capt. P. R. Strong}, Johannesburg, South Africa. The Auto Electric Supply Cape, Ltd., 20 Bree St.{Capt. P. R. Strong}, Cape Town, South Africa. Martin & Jacobs, Guildford, England. Howard H.{Arthur M. Hanbury - Head Complaints} Du Bois, Director of French Sales, 32 Boulevard Emile Augier, Paris, 16e, France. K.{Mr Kilner} F.{Mr Friese} H.{Arthur M. Hanbury - Head Complaints} Ewald, Mainzer Landstrasse 66, Frankfurt, a/M, Germany. E.{Mr Elliott - Chief Engineer} L. Quarles, Ferdinandstrasse 40, Hamburg, Germany. Automobile Tire & Tractor Co. of Turkey (Kemal Halil, Mehmed Rifat & Co.), 168 Grande Rue de Pera, Constantinople, Turkey. Watson Stabilator Sales & Service Pty., Ltd., 141 Lonsdale St.{Capt. P. R. Strong}, Melbourne, Australia. Lennox, Ltd., 123 Flinders St.{Capt. P. R. Strong}, Adelaide, South Australia. Carr, Lawson & Co., Ltd., Nairobi British East Africa. The Electric Service Corp., 93 St.{Capt. P. R. Strong} Andrew St.{Capt. P. R. Strong}, Bloemfontein, South Africa. The Auto Electric Supply Natal, Ltd. 257 Smith St.{Capt. P. R. Strong}, Durban, South Africa. The United Motor Service, Ltd., Queen St.{Capt. P. R. Strong}, Port Elizabeth, South Africa. Leonida & Co., Bucuresti, Roumania. Suomen Voimavaunu o/y, Mikonkatu 13, Helsinki, Finland. William Shepherd, Sales Representative, Oslo, Norway. Hugh Green, Sales Representative, Stabilator Chambers, 2 Queen's Rd., Coventry, England. Watson 155—Job No. 3659—Fin.—5-10-29 ½ Page—American Automobile—June, 1929 MacMANUS INCORPORATED HUGH GREEN, 2, QUEEN'S ROAD, COVENTRY, ENGLAND. | ||