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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from 'The Motor' magazine summarizing July articles on streamlining, new cars, and technical reviews.

Identifier  ExFiles\Box 27\3\  Scan142
Date  3rd August 1939
  
120H

The Motor

PROPRIETORS:
TEMPLE PRESS LIMITED.
MANAGING DIRECTOR: ROLAND E.{Mr Elliott - Chief Engineer} DANGERFIELD.
DIRECTOR and GENERAL MANAGER: ROBERT ASHWORTH.

LONDON:
5-17 ROSEBERY AVENUE E.C.1.
TELEPHONE TERMINUS 3636.
(PRIVATE BRANCH EXCHANGE)
TELEGRAMS PRESSIMUS SMITH LONDON
CABLES PRESSIMUS LONDON

BIRMINGHAM:
61-65 NEW STREET
TELEPHONE MIDLAND 4117 (3 LINES)
TELEGRAMS PRESSWORK BIRMINGHAM

COVENTRY:
50 HERTFORD STREET
TELEPHONE COVENTRY 60095 (2 LINES)
TELEGRAMS PRESSWORK COVENTRY

MANCHESTER:
274 DEANSGATE
TELEPHONE BLACKFRIARS 5030 (2 LINES)
TELEGRAMS PRESSWORK MANCHESTER

HEAD OFFICE:
5 TO 17, ROSEBERY AVENUE,
LONDON, E.C.1.

M.51.MG
3rd August, 1939.

W.A. Robotham, Esq.,
Rolls-Royce, Ltd.,
Derby.

Dear Mr. Robotham,

I do not think there is doubt that, from a technical aspect, the most interesting article which has appeared in the July issues of THE MOTOR, and, for that matter, in this periodical for a long time, is one relating to the effects of streamlining at normal speeds, which appeared in the issue of July 25. Comparative tests showed not only a fuel consumption of 40 m.p.g. at 60 m.p.h. on a 12 h.p. model, but also that even from 30 m.p.h. a streamlined job would run 100 yards farther than a conventional saloon of similar weight.

New car announcements have been as follow:-
Riley Sixteen, July 4; SS{S. Smith}, Standard and B.S.A. coupé, July 25. A point of particular interest on the SS{S. Smith} is the use of air conditioning, the installation being shown in our photogravure pages of the same date.

The Technical Review of July 18 dealt with Valves and Valve Seat Inserts, and road tests have been reported on:-

July 4 1,100 c.c. H.R.G.
Atalanta
July 11 12 h.p. Riley Sprite
Humber Pullman
  
  


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