From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from a US distributor regarding American car design trends and enclosed catalogues.
Identifier | ExFiles\Box 26\1\ Scan227 | |
Date | 13th January 1956 | |
BRITISH MOTOR CAR DISTRIBUTORS, LTD. 1800 Van Ness Avenue · San Francisco · California PRESIDENT KJELL H.{Arthur M. Hanbury - Head Complaints} QVALE GENERAL MANAGER ANDREW M.{Mr Moon / Mr Moore} REGALIA PHONE PR 6-5120 CABLE ADDRESS BRITCAR Handwritten notes: GRY{Shadwell Grylls} (circled) JWB January 13, 1956 Mr. John Blatchley Rolls-Royce Limited Crewe, England Dear John: I am enclosing with this letter a bundle of the latest American catalogues which I thought you might like to have for reference. From my observations here so far, it would seem that the American manufacturer, when trying to put across his luxury cars, is concentrating increasingly on simplicity, quiet colors and even single color schemes. I am sure the American public is getting tired of the extreme flashiness of many of the makes. I will drop you another line when I have gotten settled. Yours sincerely, W. Roger Craister. W. Roger Craister Rolls-Royce Representative WRC/gf Enclosures | ||