Rolls-Royce Archives
         « Prev  Box Series  Next »        

From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from a US distributor regarding American car design trends and enclosed catalogues.

Identifier  ExFiles\Box 26\1\  Scan227
Date  13th January 1956
  
BRITISH MOTOR CAR DISTRIBUTORS, LTD.
1800 Van Ness Avenue · San Francisco · California

PRESIDENT
KJELL H.{Arthur M. Hanbury - Head Complaints} QVALE

GENERAL MANAGER
ANDREW M.{Mr Moon / Mr Moore} REGALIA

PHONE PR 6-5120

CABLE ADDRESS
BRITCAR

Handwritten notes:
GRY{Shadwell Grylls} (circled)
JWB

January 13, 1956

Mr. John Blatchley
Rolls-Royce Limited
Crewe, England

Dear John:

I am enclosing with this letter a bundle of the latest American catalogues which I thought you might like to have for reference.

From my observations here so far, it would seem that the American manufacturer, when trying to put across his luxury cars, is concentrating increasingly on simplicity, quiet colors and even single color schemes. I am sure the American public is getting tired of the extreme flashiness of many of the makes.

I will drop you another line when I have gotten settled.

Yours sincerely,

W. Roger Craister.

W. Roger Craister
Rolls-Royce Representative

WRC/gf
Enclosures
  
  


Copyright Sustain 2025, All Rights Reserved.    whatever is rightly done, however humble, is noble
An unhandled error has occurred. Reload 🗙