From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement for a series of ten pocket-sized instructional text books.
| Identifier | ExFiles\Box 143\3\ scan0194 | |
| Date | 10th April 1940 guessed | |
| POPULAR PHOTOGRAPHY 73 EVERYTHING YOU WANT TO KNOW ABOUT PHOTOGRAPHY TEN POCKET-SIZE TEXT BOOKS - COMPLETE - ILLUSTRATED - AUTHORITATIVE 50c EACH NO. 1—YOUR CAMERA AND HOW IT WORKS by W. E.{Mr Elliott - Chief Engineer} Dobbs and Charles A.{Mr Adams} Savage, with a Foreword by C. B. Neblette, F.R.P.S. Selection, use, focusing, composing, lens, shutter, roll film translators, cut film and filmpacks, accessories, etc. 132 pages. NO. 2—DEVELOPING, PRINTING, AND ENLARGING by Al and DeVera Bernsohn. Elementary and advanced developing, chemicals, types of printing, enlarging equipment, elementary and advanced enlarging, care of prints, etc. 96 pages. NO. 3—FILTERS AND THEIR USES by W. Bradford Shank. Types, selection, use requirements, advantages, problems, suggestions, the care of, etc. Informative and up-to-the-minute. 96 pages. NO. 4—COMPOSITION FOR THE AMATEUR by Kenneth Heilbron. This book is complete and workable. It covers the joining of subject and picture, tones, lines, rhythm, problems, suggestions, etc. 96 pages. NO. 5—MOVIE MAKING FOR THE BEGINNER by Herbert C. McKay, F.R.P.S. Modern movies and cameras, use, movies versus photography, producing, editing, projecting, projection, etc. 100 pages. NO. 6—COLOR IN PHOTOGRAPHY by Ivan Dmitri. Types of subjects, natural color film, mounting, projection, color separation, density scales, printing, etc. NO. 7—CHILD PHOTOGRAPHY by Harold Lambert. Cameras and equipment, posing, types of pictures, finishing and processing, in natural color, problems, etc. 96 pages. NO. 8—HOME PORTRAITURE AND MAKE-UP by Maurice Seymour and Syd Symons. Part I: Lighting, camera, model, posing, background, and suggestions. Part II: Re-styling contour, eyes, eyebrows, lips. Powdering, equipment, etc. 112 pages. NO. 9—TRICKS FOR CAMERA OWNERS. An outstanding collection of the latest and most valuable kinks and hints, covering every phase of amateur photography. 160 pages. NO. 10—A GLOSSARY FOR PHOTOGRAPHY. Compiled by Frank Fenner, Jr.{Mr James Royce} Over 3000 words having photographic significance are defined. They cover still and motion-picture photography in black-and-white and color. 152 pages. ATTENTION DEALERS! ORDER FROM YOUR PHOTO SUPPLY JOBBER TODAY! YOUR CAMERA AND WORKS The PHOTOGRAPHIC SERIES of the Little Technical Library is MORE than just another set of photographic books . . . MORE than an accumulation of mere facts or questions-and-answers . . . MORE than a collection of pictures and data through which one gropes casually. Rather, it is a complete, authoritative, brilliantly illustrated library of ten handy, pocket-size text books covering every phase of amateur photography with unprecedented thoroughness and accuracy! Nowhere else will you find such a well-rounded photographic education for so little money! The entire PHOTOGRAPHIC SERIES of the Little Technical Library, containing everything you want to know about photography, is yours at only 50c per volume, a price so low that you need no longer deny yourself the real enjoyment of amateur photography. Yes, this instructive photographic library is a “must” for every camera fan in America! Little Technical Library PHOTOGRAPHIC SERIES AT ALL LEADING BOOK DEALERS & CAMERA STORES—Or, Use Convenient Coupon ZIFF-DAVIS PUBLISHING CO. Book Dept. A4. 608 South Dearborn St.{Capt. P. R. Strong}, Chicago, Illinois Please send me at once the books of the Little Technical Library PHOTOGRAPHIC SERIES whose numbers I have checked below. I understand that if I am not in every way delighted with the books, I have the privilege of returning them within five days for complete refund. [Checkboxes] 1 2 3 4 5 6 7 8 9 10 Please send me the complete set (10 volumes) attractively boxed in special library case. Amount enclosed $ ......... or Send C.O.D. postage added (C.O.D. in U.S.A. only). NAME ........................................................ ADDRESS .................................................... CITY ............................................ STATE .................... (60c Each outside of U. S. A.{Mr Adams} — Payment with order) | ||