From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Proposing a propaganda and publicity tour to Nairobi, Africa.
| Identifier | ExFiles\Box 142\3\ scan0109 | |
| Date | 1st February 1937 | |
| COPY 1205 Memo to Mr. Sidgreaves from H.E. Symons. Proposed Propaganda Tour to Nairobi. February, 1937. Object:- To obtain for Rolls-Royce cars the maximum possible Press, Radio and Film publicity both at Home and Overseas, particularly in parts of the British Empire on the African continent. Method:- Press and other publicity of the right kind is always obtained if a good News Story is provided. My intention is to make the journey from London to Nigeria in one week to Kenya in two weeks, and thus show how effortless, how comfortable and how short a journey of such magnitude becomes if effected in a Rolls-Royce car. Incidentally, we shall travel to Nigeria, and also to Kenya (Nairobi) in Rolls-Royce comfort and safety at half the cost and in half the time of first-class (Union Castle line) steamer and express train, shewing that on such a journey the Phantom III. provides a really economical as well as luxurious mode of travel. There will, of course, be no suggestion that we are out to break records or do anything not in keeping with Rolls-Royce dignity and traditions. The impression we shall spread about is that to a Rolls-Royce such a journey is "all in the day's work" and that a luxurious saloon car of this make does easily, rapidly and comfortably that which has hitherto only been attempted by specially-equipped cars. contd. | ||