From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement for the 1937 Dodge, detailing features for comfort, luxury, and a quiet ride.
| Identifier | ExFiles\Box 128\1\ scan0357 | |
| Date | 7th June 1937 | |
| BRILLIANT NEW 1937 DODGE COMBINE TO RIDING COMFORT AND LUXURY! NEW DODGE "SILENCED RIDE!" • Road noises, which cause objectionable body "rumble" and "drumming" in many cars, are silenced in the new 1937 Dodge. The new Dodge safety all-steel body is now anchored to the frame by rubber-insulated "hush-point" mountings that kill road noises and give you the new Dodge "Silenced Ride!" Dodge bodies themselves are further sound-proofed with five different kinds of insulating material! ANE-TYPE HYDRAULIC SHOCK ABSORBERS • The new hydraulic shock absorbers on the same principle as modern airplanes—control both the upward and the downward motion of both front and rear springs. BALANCED WEIGHT DISTRIBUTION STILL FURTHER IMPROVED • In the new Dodge, the engine has been moved further forward and the balanced distribution of weight has been greatly improved. Both seats have also been moved further forward and all passengers are "cradled" between the axles. Thus have Dodge engineers further improved the famous Dodge Airglide Ride! • See how easy it is to operate the ventilating wings in the front door! No handles to turn . . . just a simple push! Rear sections of front windows, including the divider strip, can be lowered completely! • New, wider ventilating windshield and larger screened cowl ventilator provide circulation of fresh air in warm weather. • Rear quarter windows, operating in the same convenient way as front window wings, pivot outward. Stale air is quickly drawn out. RUBBER DODGE CONVENIENTLY CONTROLLED BODY VENTILATION • New, wider, easy-opening ventilating windshield . . . new, larger screened cowl ventilator . . . new, instant-pivoting front door ventilating wings . . . new, easy-pivoting rear quarter windows (on all four-door sedans) these combine to make the new 1937 Dodge “easy-control” ventilating system amazingly effective and practical. In warm weather it permits an abundance of fresh air . . . and in cold weather the new Dodge ventilation gives unusual freedom from annoying drafts. • Close-up view of body mounting shows absolute elimination of metal-to-metal contact. READ WHAT CELEBRATED OWNERS SAY ABOUT DODGE PERFORMANCE...ECONOMY...DEPENDABILITY! See the Gorgeous Array of New Dodge Models for 1937! DODGE - and Save Money! | ||