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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Customer complaint about the 'U.S.A.' branding on a car's ammeter, urging for a British-made replacement.

Identifier  ExFiles\Box 168\5\  img037
Date  10th December 1925
  
COPY.

Westleigh,
Acocks Green,
Birmingham.

Dec. 10, 1925.

Messrs. Geo. Heath Ltd.

Gentlemen,

Re Rolls 20 just ordered by me. On my present Rolls I have continuously the words U.S.A. in front of me. I see everywhere Buy British Goods, and the letters are to me annoying. Surely the first and foremost car makers in England should be able to afford to buy a British made ammeter. I can hardly believe the Directors of Rolls-Royce Ltd. are responsible for this. In any case I trust my new Rolls will not have the letters U.S.A. prominent on the dash.

Yours faithfully,

(Sgd.) C.A. Hyde.
  
  


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