From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement leaflet for the EKCO all-British Car Radio, detailing its features, benefits, and price.
| Identifier | ExFiles\Box 63\3\ scan0214 | |
| Date | 10th December 1934 guessed | |
| HENRY HALL was in your car last night—and you didn't know it! So was the Chief Announcer—he read the News Bulletin in your car—and you didn't hear it! All you heard was the swish of wheels on the road, the patter of rain on the roof and the incessant clickety-clack of the windscreen wiper. The atmosphere around you was filled with music—throughout Europe, a thousand broadcasters were playing, singing and talking. Every word and note was in your car. With Ekco car radio you could have brought this silent throng to life. You could have filled your car with mirth and melody; in short, you could have MOTORED TO MUSIC. Install Ekco Car Radio and drive with the pick of the radio programmes at your finger-tips. Keep awake and alert on the longest journeys and realise to the full the unbounded joy of MOTORING TO MUSIC. EKCO Car Radio is efficient, reliable and all-British. It is the finest receiver of its class available to-day and is designed and built to maintain the reputation of the leaders of the Radio Industry. Important exclusive features make it the only set for the discriminating motorist. The complete receiver is mounted on the facia board, without taking leg-room, and is under the direct control of driver or passenger. Dual wavelength ranges provide for reception of Droitwich, Luxembourg and other long wave stations while the Noise Suppressor gives complete silence when tuning between stations. Exhaustively tested over more than 100,000 "listening-miles," it is entirely trouble free and requires little or no attention after installation. [Diagram Text] RECEIVER WITH DIRECT CONTROL MOUNTED IN PLACE OF GLOVE BOX HIGH EFFICIENCY AERIAL WITH SCREENED DOWN LEAD MOVING COIL SPEAKER INDEPENDENTLY MOUNTED IN ANY POSITION POWER SUPPLY UNIT BELOW FLOOR BOARDS Outstanding Features: 7-stage Superhet Circuit, OPERATING ON MEDIUM AND LONG WAVELENGTHS. Direct Control—no backlash. Noise Suppressor — COMPLETE SILENCE WHILE TUNING. Compensated A.V.C., giving steady volume under all normal conditions. 4 Watts Output — ample for all road speeds and conditions. Light-beam and Shadow Tuning. Non-dazzle Tuning Scale, with station-names and wavelengths. Tone Control. Unaffected by Change of Direction. PRICE Complete with Speaker, Power Supply Unit, and Comprehensive Suppression Equipment. Installation extra. 20 GNS. | ||