From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Comparative analysis of a vehicle against a Cadillac, focusing on performance, handling, and market perception.
| Identifier | ExFiles\Box 125\1\ scan0041 | |
| Date | 20th May 1930 | |
| -3- I am afraid I have introduced a little trouble into the camp, as the new owners are quite dissatisfied, and are talking the price of a Rolls. Summing it all up: The Cadillac is a nice job, with lots of power and speed. The riding troubles are I think, curable by proper shock absorbing. The steering is another matter. There is no comparison on the score of roadability as the two cars stand now; but I am very firmly convinced that in order to retain our first place in the eyes of the public, we should as soon as possible produce a car which will outdo the Cadillac on those qualities in which it now excels us, namely, acceleration, speed, and silence of operation. The latter is an interesting point, as by listening closely to the engine when idling the noises are there, but owing to the very much lighter moving parts they are not audible under ordinary circumstances, which gives the man with the many cylinders of smaller sizes a distinct advantage both in construction and in maintenance. I did not notice any critical speed, but the test was not sufficiently long or severe. BWA/B (Sgd) B.W.A. DM{D. Munro} typed May 20/30. | ||