New automatic starter from Lucas called 'Startix'.
| Identifier | ExFiles\Box 168a\2\ img075 | |
| Date | 18th July 1932 | |
| 86147. S/W. {Sales / Derby Works} Hs. {Lord Ernest Hives - Chair} Cx {Major Len W. Cox - Advertising Manager} 6/H.18.7.32. Copy to Wor {Arthur Wormald - General Works Manager} - Although it may be common knowledge to you, we are informing you in case you have not heard, that Lucas are bringing out a new form of starter called a "Startix". We understand that when you switch on ignition it automatically sets the starter in motion and so starts the engine. Also if the engine should stop in traffic, or any other time, it automatically starts it again. It may be that you would like to look into this, although Lucas have asked us to treat the matter as more or less confidential. Cx. {Major Len W. Cox - Advertising Manager} | ||
From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).