Rolls-Royce Archives
         « Prev  Box Series  Next »        

From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
'Golden Bugatti', noting it is too large and heavy, with a handwritten note about the relationship with Ettore Bugatti.

Identifier  ExFiles\Box 127\1\  scan0001
Date  14th July 1933
  
W/S. Cx.{Major Len W. Cox - Advertising Manager} From Hs.{Lord Ernest Hives - Chair}

Hs.{Lord Ernest Hives - Chair}7/MJ.14.7.33.

Replying to Cx.{Major Len W. Cox - Advertising Manager}7/KW.11.7.33.

Many thanks for the above memo. We have at various times looked over the Golden Bugatti. This car has been exhibited at various motor shows. It is a car which we have very little interest in - it is far too large and heavy to suit modern requirements.

[Handwritten Annotation]
Hs.{Lord Ernest Hives - Chair}
Neither Royce nor Hives looked upon the Bugatti as being competition to R-R & our Paris Office People had good relations with 'Le Patron' who on more than one occasion went out of his way to be friendly & helpfull. I do not know whether Royce & Ettore B met (I wonder very much like to know, if so with what outcome)
MTh
  
  


Copyright Sustain 2025, All Rights Reserved.    whatever is rightly done, however humble, is noble
An unhandled error has occurred. Reload 🗙