From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Memo regarding competitive strategy, reliability, and advertising.
| Identifier | ExFiles\Box 160\3\ scan0010 | |
| Date | 1st December 1938 guessed | |
| is the best form of defence. <s>They are invariably</s> Our compeditors are invariably far more unreliable than we are but do not hesitate to insinuate to the contrary. Vauxhall's publish, with a great flourish, that they are starting the sort of engineering laboratory that we have had for years. Considering our record of achievement, let us not spend all our time telling one another how unsatisfactory our products are, but advertise that, whilst the perfect motor car has never yet been made, we at least spend a vast sum on research to try and improve the product. | ||