From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
U.S. new car registrations and estimated dollar volume by retail price classes for July.
| Identifier | ExFiles\Box 128\1\ scan0292 | |
| Date | 11th September 1937 | |
| LOWER PRICED CARS GAIN IN JULY. U.S. New Car Registrations and Estimated Dollar Volume by Retail Price Classes.* | | New Registrations | Estimated Dollar Volume. | |---|---|---|---|---|---|---|---|---|---| | | July | First 7 months. | July' | | First 6 Months | | Per Cent of Total | | | Units' | Per Cent of Total | Units | Per Cent of Total | | Per Cent of Total | | | | Chevrolet, Ford & Plymouth. | 205,684 | ''57.54 | 1,373,543 | 58.37 | $142,300,000 | 50.51 | $950,300,000 | 51.14 | | Others under $750 | 5,993 | 1.68 | 34,816 | 1.48 | 3,400,000 | 1.21 | 19,850,000 | 1.07 | | $751 - $1000 | 127,400 | 35.64 | 815,722 | 34.67 | 111,300,000 | 39.51 | 712,600,000 | 38.35 | | $1001 - $1500 | 16,107 | 4.51 | 111,493 | 4.74 | 19,400,000 | 6.89 | 134,300,000 | 7.23 | | $1501 - $2000 | 1,083 | .30 | 8,235 | .35 | 1,900,000 | .67 | 14,200,000 | .76 | | $2001 - $3000 | 1,021 | .28 | 7,535 | .32 | 2,700,000 | .96 | 19,900,000 | 1.07 | | $3000 and over | 174 | .05 | 1,743 | .07 | 700,000 | .25 | 7,150,000 | .38 | | Total | 357,462 | 100.00 | 2,353,087 | 100.00 | $281,700,000 | 100.00 | $1,858,300,000 | 100.00 | | Miscellaneous | 69 | | 909 | | | | | | | Total | 357,531 | | 2,353,996 | | | | | | * All calculations are based on delivered price at factory of the five-passenger four-door sedan, in conjunction with actual new car registrations of each model. The total dollar volumes are then consolidated by price classes. ' Does not include data for returns from state of Wisconsin. '' This figure was 56.63 for June. Taken from "Automotive Industries" of Sept. 11th. 1937. | ||