From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Trial runs and sales strategy for the Continental Phantom.
| Identifier | ExFiles\Box 27a\1\ Scan096 | |
| Date | 1st December 1932 | |
| 84013 d: "Service", o: "Hives", e: "Hs{Lord Ernest Hives - Chair}" DERBY SEVRES Hs{Lord Ernest Hives - Chair}4/Dnl.{Mr Dunwel}1.12.32 re Continental Phantom. Thanks for your Sg{Arthur F. Sidgreaves - MD}34/E30.11.32. We are very pleased indeed that you are able to let us have 19-EX for trial runs in the near future. If we get the car first fortnight in January, it will suit us very well. At the present time we have in view at least twelve good prospects for this car, and we have commenced at once to get into touch with them to make arrangements to give these trial runs early in January. Instructions will be given to all concerned that they are not to disclose the fact that the car has a silent second speed, and if this is noticed, we will make use of the remark you suggest, which we think is a very good one. I hope, and believe we shall get a few orders as a result of the trials runs we give, as it is a very convenient time for people to place their orders, and enable them to obtain possession of the new car for the 1933 Summer holidays. "Hs{Lord Ernest Hives - Chair}". | ||