From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement for British Goodrich Safety Gilt-edged Tyres.
| Identifier | ExFiles\Box 158\1\ scan0086 | |
| Date | 29th October 1935 guessed | |
| British Goodrich Safety Gilt-edged Tyres are now available in all popular wired balloon sizes, from 4'00/18" to 7'00/20". Make them your next choice and practice Safety First plus economy all the way British Tyre & Rubber Company Ltd. (Formerly British Goodrich Rubber Co. Ltd.), LONDON - Milman's Street, Chelsea, S.W.10. BRISTOL - 22 Temple Back, 1. LIVERPOOL - 102 Vauxhall Road, 3. LEEDS - 29 Hunslet Road, C.10. GLASGOW - 9 Oswald Street, C.1. Sub-Depots at BIRMINGHAM and NEWCASTLE-ON-TYNE. Factories : LEYLAND, BURTON-ON-TRENT, etc On tyre sidewall: GOODRICH GILT-EDGED MADE IN ENGLAND Gilt-edged SECURITY GREATER Safety NOW ADDED TO Gilt-edged SECURITY These diagrams tell the story of the new British Goodrich Safety Gilt-edged tyre—the super tyre that meets modern car performance and traffic conditions :— (1) 15% greater tread thickness, ensuring thousands of extra safe miles and a lower cost per mile. (2) The “footprint of safety,” bristling with anti-skid angles and of much greater area than is usual. (3) Positive brake control, proven by dynamometer test—i.e., a safe stop on the new Safety Gilt-edged tyres at “A,” as against a delayed stop at “B” on the next best anti-skid tyres in the test. Your own safety—your family's safety—demands an immediate change-over to British Goodrich Safety Gilt-edged. Always superlatively luxurious and trustworthy, now the Safest tyre ever built ! | ||