From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement for the British Goodrich 'Safety Gilt-edged' tyre.
| Identifier | ExFiles\Box 158\1\ scan0087 | |
| Date | 27th September 1935 guessed | |
| The Safest tyre ever built! FOR three years motorists have recognised that Gilt-edged tyres mean security, in the form of maximum immunity from bursts and road injuries. Now comes the new Safety Gilt-edged with a definitely more tenacious road grip, providing positive brake control in split-second emergencies. No matter what the surface, every bend in the road reveals its remarkable stability. The new tread comprises ribs and studs of tough, sinewy rubber offering resistant edges to every possible skid-angle. Its design is the result of three years' study; of experiment with sixty-seven patterns; of the building and road-testing of eighteen different tyres. Every factor of superiority demonstrated by the 1930-32 Gilt-edged is retained in full measure, plus First and foremost—Greater Safety .... Still more extra miles and lower costs .... The priceless boon of quiet running .... A higher standard of riding comfort .... New beauties of contour, symmetry and colour .... See this British Goodrich masterpiece for yourself—feel it, compare it with other makes. Above all, have a test pair or set fitted by your dealer and travel on the safest tyre ever built since motoring began. SAFETY Gilt-edged by British Goodrich BRITISH G 'Best in the Long Run' | ||