From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
The design philosophy of 'style' over 'styling' in car appearance.
| Identifier | ExFiles\Box 170\3\ img205 | |
| Date | 25th July 1939 guessed | |
| ⑥ Appearance. R.R. have avoided "styling" and in the main kept strictly to "style". All R.R. cars are recognizable, and though they advance steadily from year to year they do not shame the owner of a car five years old. Most of the visible parts of the car serve some definite purpose and manage to look excellent by their obvious adaptation to that purpose. I can appreciate that to achieve that result and still obtain a steady forward progress in appearance has demanded a vast amount of care and courage. But, as I have already mentioned, behind all the "hoorah" of American development, there has been a lot of progress and considerable saving in unnecessary bits. For example in lamp-brackets, and in glaring bright headlights bodies, which are very hard on the eyes when driving in sunlight. Many R.R. cars of apparently modern vintage have quite a number of bits and pieces of this nature which would be better omitted. There is a real saving in weight and a (13) | ||