Rolls-Royce Archives
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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Secret internal memo discussing potential names for new Bentley models, 'Sports' and 'Prince'.

Identifier  ExFiles\Box 161a\2\  scan0262
Date  8th July 1938 guessed
  
SECRET.
1381 ?
800

To Hs.{Lord Ernest Hives - Chair} from Sg.{Arthur F. Sidgreaves - MD}
To C. from Sg.{Arthur F. Sidgreaves - MD}
To Rm.{William Robotham - Chief Engineer} from Sg.{Arthur F. Sidgreaves - MD} (Struck through)
To EY. from Sg.{Arthur F. Sidgreaves - MD}
To Da.{Bernard Day - Chassis Design} from Sg.{Arthur F. Sidgreaves - MD}
To Hy.{Tom Haldenby - Plant Engineer} from Sg.{Arthur F. Sidgreaves - MD}
To Mx.{John H Maddocks - Chief Proving Officer} from Sg.{Arthur F. Sidgreaves - MD}
To RHE. from Sg.{Arthur F. Sidgreaves - MD} (Struck through)
To Gry.{Shadwell Grylls} from Sg.{Arthur F. Sidgreaves - MD}
To LL.Smith from Sg.{Arthur F. Sidgreaves - MD} (Struck through)
To H.R.Smith from Sg.{Arthur F. Sidgreaves - MD} (Struck through)
To LA{L. A. Archer} from Sg.{Arthur F. Sidgreaves - MD}
To Cx.{Major Len W. Cox - Advertising Manager} from Sg.{Arthur F. Sidgreaves - MD} (Struck through)

re Bentley Names.

[Signature]

Referring to the above and the discussion which took place at the conference on the 10th May, as mentioned on Tuesday I have not received any suggestions.

I had thought of one myself but I did not put it forward as I thought it would be better to send a memo. on the subject so that every one could, so to speak, see it on paper and have time to think about it before giving their views.

The suggestion is for B.III...Bentley Sports. for B.50...Bentley Prince.

The name 'Prince' would, I think, in a comparatively short time be picked up and used in the same way as people talk about the Snipe in connection with the Humber.

Please do not trouble to reply as I think it would be preferable to leave it and we can discuss it at the next meeting when everybody has had time to think about it.

Sg.{Arthur F. Sidgreaves - MD}
  
  


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