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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Installation of a radio set into a show car and recommending a service station.

Identifier  ExFiles\Box 63\3\  scan0079
Date  1st August 1934
  
S/W.
Hs{Lord Ernest Hives - Chair}/Wst.
C. to Hn.{F. C. Honeyman - Retail orders}
C " Ev.{Ivan Evernden - coachwork}

re- Radio.
Hs{Lord Ernest Hives - Chair}/Wst.1/MA27.7.34.

Cx{Major Len W. Cox - Advertising Manager}22/KW1.8.34.

We have decided to adopt your suggestion
of fitting one of our Show cars with a radio set. We
propose to put it into our 40/50 h.p. Enclosed-drive
Limousine. In that event the set will be mounted in the
back part of the body and not of course on the dashboard
or under the scuttle.

Would you please let me know in due course
which set you recommend we should instal in this instance.

Will you also please advise what you
recommend for the aerial and where it should go, having
regard to the type of body we are using, so that we can
instruct the Coachbuilders to make any provision that may
be necessary.

From what you say it seems that the Ecko
set is pretty good. We want it to be an English set
anyhow in this instance.

As soon as you advise us which set it should
be we can then get in touch with the manufacturers to see
what sort of fittings we have to use in the body.

By the way I learned to-day that there is
a Service Station for the installation of wireless sets
called the Philco Car Radio Service Station, whose address
is - Great West Road, Brentford, Middlesex - Phone Ealing 2872.
This concern has nothing to do with the Philco Radio
Corporation. They merely work with their support and use
their name. It is a separate concern entirely devoting
themselves to the installation of wireless sets in motor cars.
I suggested that their Mr.O'Dell should get into touch with
you at sometime, in order to learn what you recommend by
way of suppressors for R-R engines, so that they should do
the right thing when they are called upon to instal a set
in a Rolls-Royce.

Cx.{Major Len W. Cox - Advertising Manager}
Jhub
  
  


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