From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Development expenditure, production, and pricing strategy for a car model to compete with rivals like Vauxhall.
| Identifier | ExFiles\Box 148\5\ scan0297 | |
| Date | 5th March 1938 | |
| -3- the development expenditure necessary to keep pace with organisations such as Vauxhalls. It is clearly inopportune to strive for increased production until we have shewn that we can work to material and labour figures on B.50 that will enable us to make a handsome profit at a selling price of £950. for the complete car. Rm.{William Robotham - Chief Engineer} | ||