From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Request from dealer Jack Olding to fit Dunlop tyres on Bentleys instead of India tyres due to customer complaints.
| Identifier | ExFiles\Box 158\1\ scan0132 | |
| Date | 13th September 1937 | |
| 1339 S/W. Rm.{William Robotham - Chief Engineer} Tyres for Bentleys. Cx{Major Len W. Cox - Advertising Manager}10/KW13.9.37. At the beginning of this month Messrs Jack Olding asked that all their Bentleys should be equipped with Dunlop tyres and not India. I asked Mr.Olding why this was, and he said because customers of his had complained of their skidding, the noise they make and the hard riding. I have told Jack Olding that you are expecting in the course of the next few days a new tyre from the India Company which should overcome some or all of these objections, but in the meantime would there be any objection to our doing what he wishes and equipping his Bentleys with the latest Dunlop Fort tyre with the 2000 teeth in the tread, which Dunlops are advertising widely just now ? Cx.{Major Len W. Cox - Advertising Manager} | ||