From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Letter from Bluemel Bros. Ltd. to Bentley Motors promoting their telescopic steering wheel as standard equipment.
| Identifier | ExFiles\Box 154\3\ scan0223 | |
| Date | 2nd July 1936 | |
| BLUEMEL BROS LTD Bluemel's CYCLE & MOTOR ACCESSORIES & CELLULOID SPECIALISTS WOLSTON NEAR COVENTRY-ENGLAND TELEGRAMS BLUEMEL WOLSTON TELEPHONE NO. 22823 WOLSTON LONDON DEPOT 71-SCRUTTON ST.E.C.2 TELEGRAMS BLUEMEL FINSQUARE-LONDON TELEPHONES BISHOPSGATE 1092 & 1093 EJS/GI. July 2nd 1936. Messrs. Bentley Motors (1931) Ltd., 16, Conduit Street, LONDON. W.1. Dear Sirs, FOR THE ATTENTION OF SALES MANAGER. We are pleased to receive permission from Messrs. Wolseley Motors Ltd., to announce that they have decided to fit as standard equipment, on several models, the TELESCOPIC STEERING WHEEL for the coming season. Also four other leading firms all of whom have large outputs, have favoured us with their official contracts, and we expect to receive their permission to mention them by name in the very near future. Furthermore, several other contracts are pending. These, of course, are quite additional to those firms who have been fitting this accessory for some considerable time as standard, namely - Daimler - all models. Lanchester - " " S.S. - " " Standard - 10, 12, 14, 16 and 20. Triumph - all models. The fixed steering wheel cannot be ideal for individuals of varying stature, whereas the TELESCOPIC STEERING WHEEL can be instantly adjusted to suit personal requirements. A strong sales feature, we think you will agree, by reason of the extra comfort to a prospective customer of one of your cars. We are anxious to make adequate arrangements for the coming season's production, and we would enquire whether this proposition may be taken a step further with your goodselves. Yours faithfully, p.p. BLUEMEL BROS. LTD., E.J.SCOTT. Director. | ||