Rolls-Royce Archives
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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Proposing improvements to the Continental Phantom III model to address customer feedback and increase profit margins.

Identifier  ExFiles\Box 92\6\  scan0176
Date  2nd July 1937
  
-2-

the roughness or noise experienced by the customers. We believe that the work we have been doing with 39-EX will help us in this respect.

Briefly, the suggestion is that the Continental P.III should now become a means of getting improvements to hard driving customers quickly, so saving expenditure on free of charge work, and also incorporating various modifications that save cost, give a bigger margin of profit.

With the present programme, it must be at least three years before we get the completely re-designed P.III Series 2 into production. We anticipate that this suggested Continental P.III could complete its 15,000 miles' test before Christmas and that, in view of the test on 32-EX, most of the material required to build the car could be ordered up forthwith.

Rm.{William Robotham - Chief Engineer}
  
  


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