From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Comparative analysis of competitor car models, focusing on the popularity of 'Six-light' versus 'Four-light' body styles.
| Identifier | ExFiles\Box 117\1\ scan0213 | |
| Date | 29th July 1938 guessed | |
| -2- S.S.8/D29738. The following approximate figures are of interest:- Armstrong-Siddeley 17 h.p. model and 20/25. 90% are Six-lights. They offer four varieties of Six-lights and only one of Four at £30 extra than the most expensive of the Six-light. Austins do not even offer a Four-light body on their 17.9 model. Daimlers 20 h.p. and Straight 8 cars have sold 98% Six-light. Hillmans do not offer a Four-light on their 14 h.p. model, which is said to be selling well (4-cyl.) Lanchester 18 h.p. 90% Six-lights. Morris 25. There is no Four-light body available except the Coupé. Rovers. 75% Six-lights and the Four-light body is a Close-coupled one and is termed a sports model. Standard Talbot 3½-litre. 86% Six-light. 25 h.p. Wolseley. No Four-light Saloon offered; only a Drophead Coupé. 25 h.p. Vauxhall. 93% Six-light. Alvis. There has been difficulty in obtaining useful information, but it seems clear that the sports models have Four-lights and the non-sports models Six-lights. are the most popular. Another thing which is very noticeable on cars that one sees in the streets and if one walks round the car parks, is that even on the Four-light bodies the window is carried almost as far back relative to the back seat cushion as on a Six-light body. I spoke to L.H.S.{Lord Herbert Scott - Chair} about this matter and he said that he had realised the popularity of the Six-light long ago and that it had frequently been dinned in to him that such was the case. He says that it is largely the ladies who like to be seen and that people generally like the maximum amount of light and do not like the shut-in feeling which a blank | ||