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From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Sales letter from The General Electric Co. Ltd. promoting the 'Kramer - Vaporiser' for solving cold-starting problems in engines.

Identifier  ExFiles\Box 31\3\  Scan048
Date  12th December 1919
  
x1449
CONTRACTORS TO H.M. ADMIRALTY, WAR OFFICE, INDIA OFFICE, G.P.O. AND THE LEADING HOME & FOREIGN RAILWAYS

Telephone (LONDON) 3600 LONDON WALL. (32 LINES)
Telegraphic Address: 'ELECTRICITY, CENTS LONDON.'
Cable Address: 'POLYPHASE,' LONDON.
Codes Used A.B.C. IV.&V.AI, LIEBERS, WESTERN UNION & PRIVATE.

HEAD OFFICE: 67, QUEEN VICTORIA ST LONDON, E.C.
AGENCIES: AUSTRALIA, NEW ZEALAND, SOUTH AFRICA, INDIA, CHINA, CANADA, SOUTH AMERICA, FRANCE, SPAIN, ITALY, BELGIUM, TURKEY, HOLLAND, ETC.

WORKS: WITTON WORKS, BIRMINGHAM. ILEENE WORKS, WEELEYS LANE, EDGBASTON, BIRMINGHAM. BROOK GREEN WORKS, HAMMERSMITH. UNION ST WORKS, SOUTHWARK, S.E.

The General Electric Co Ltd

MANUFACTURERS OF EVERYTHING ELECTRICAL.

BRANCHES:
VICTORIA BRIDGE, 71, WATERLOO ST MANCHESTER, GLASGOW.
42, HIGH ST BIRMINGHAM.
WOMANBY ST CARDIFF.
30, GALLOWGATE, NEWCASTLE-ON-TYNE.
13, TRINITY ST DUBLIN.
15, QUEEN ST BELFAST.

YOUR REF.
OUR REF. KV/1.
TO ENSURE PROMPT ATTENTION PLEASE QUOTE ABOVE REFERENCE.

PLEASE ADDRESS ALL COMMUNICATIONS TO NEAREST OFFICE.

12th December 1919
[STAMPED: 27 DEC 1919]

SUBJECT
Dear Sir,

The 'KRAMER - VAPORISER'

Despite the great advances made in modern carburettor design during recent years, the problem of starting up an engine from cold is still the bugbear of the motorist's existence. Even the advent of electrical self-starting sets has not entirely got over the difficulty - a difficulty, we would add, especially prevalent at the present season of the year - and it has remained for the "Kramer - Vaporiser" to offer in a simple and compact form a perfect solution of the problem.

We have pleasure in inviting your perusal of the enclosed price list and description of this new and recently patented invention, the practical utility of which will be self-evident. The low cost of these instruments combined with the ease and simplicity with which they can be fitted to any car or petrol engine will make a strong appeal to every section of the Motor Industry. A large field of very remunerative business will be thereby opened up whilst the near approach of the coldest months of the year will emphasise the advantages of the "Kramer - Vaporiser" and create an IMMEDIATE and large demand.

Immediate delivery of these instruments can be given, and we shall be pleased to forward particulars of liberal Trade Terms to those interested in response to enquiries.

We are,
Yours faithfully,

For and on behalf of
THE GENERAL ELECTRIC CO., LTD.

Manager L. K.{Mr Kilner} & O.{Mr Oldham} Dept.

ENCLOSURES:
TO ENSURE PROMPT ATTENTION MATTERS REFERRING TO VARIOUS DEPARTMENTS SHOULD BE WRITTEN ON SEPARATE SHEETS.
  
  


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