From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Lack of demand for a Bluemel Telescopic Steering Wheel and suggesting the matter be shelved.
| Identifier | ExFiles\Box 154\3\ scan0229 | |
| Date | 13th July 1936 | |
| S/W. Hs{Lord Ernest Hives - Chair}/Rm.{William Robotham - Chief Engineer} Rm{William Robotham - Chief Engineer} x1302 Cx{Major Len W. Cox - Advertising Manager}16/ES.13.7.36. re: Bluemel Telescopic Steering Wheel. Your ref. Hs{Lord Ernest Hives - Chair}/RM.{William Robotham - Chief Engineer}8/KW.10.7.36. We have experienced little or no demand for an adjustable column of this nature and we are not very keen about it, as we believe that our method of raising or lowering the column is probably more effective . We suggest, therefore, [strikethrough]that[/strikethrough] unless you are very much in favour of standardising something of this sort, and we doubt it in view of the absence of demand for it, that the matter should be shelved. Cx.{Major Len W. Cox - Advertising Manager} fwr | ||