From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Sales letter from E.D. Motors Ltd. promoting 'The Instarter', a flexible electric heater for carburetters.
| Identifier | ExFiles\Box 76\3\ scan0153 | |
| Date | 1st March 1922 | |
| ESTABLISHED 1910. TELEPHONE. OFFICE - 4136 GERRARD. DIRECTORS. W. L. DAVIS. E.{Mr Elliott - Chief Engineer} H.{Arthur M. Hanbury - Head Complaints} DUBERLY. [Logo: THE MOTOR TRADE ASSOCIATION CARS] E.D. MOTORS LIMITED SOLE LICENSEES FOR INSTARTER 24, Empire House, 175-176, Piccadilly, London, W. 1. 1st March, 1922. Messrs. Rolls Royce Ltd. Conduit Street, W.1. Dear Sirs, Knowing the difficulty of starting most engines during the cold weather - also of accelerating when cold - the time, energy and petrol your clients spend in this direction - you will be interested in an accessory which eliminates these troubles. The "Instarter" - a flexible electric heater to clip round the induction pipe just above the carburetter - fills a long-felt want. Just think of the number of your clients who would welcome this simple fitment! The demand will be widespread, as it is easily fitted to most makes of cars. If you are out to increase your profits and please your clients, let us fix you up now, on the very liberal terms you will find enclosed. We have commenced a Publicity Campaign on the "Instarter". Take advantage of this and be ready to meet the big demand which will follow. Now is the time for the "Instarter" to prove its merit to your clients and its profit to yourself. Just read through the enclosed folder and then get in touch with us, Yours faithfully, E.D. MOTORS LTD. W.L. Davis Director. P.S. - Note weekly "Instarter" advertisments in "Motor Commerce" and "Garage and Motor Agent". [Handwritten note top centre]: X 919 [Handwritten note left margin]: This might interest you [Handwritten note bottom left]: By No interest 8/3/22 | ||